Global Marketing Manager, Nucleic Acid Therapeutics
Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cytiva, one of Danahers 15+ operating companies, our work saves livesand were all united by a shared commitment to innovate for tangible impact. Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement, you help turn ideas into impact innovating at the speed of life. Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career. Learn about the Danaher Business System, which makes everything possible. The Global Marketing Manager, Nucleic Acid Therapeutics, is responsible for developing and executing the Cytiva marketing plan to drive share gain in synthesis, analysis, and purification for nucleic acid-based therapeutics. The role includes market segmentation, target persona development, value propositions, and omnichannel campaigns to build demand and accelerate funnel progression across priority customer segments (emerging biotech and advanced therapy developers. This position reports to the Global Marketing Director, Nucleic Acid & Nanomedicine. It is part of the Global Medicine Operating Company, located in Marlborough, MA, or Vancouver, BC, and will be an on-site role.
What you will do:
Define and execute an awareness strategy for Cytivas nucleic acid therapeutics capabilities, targeting CDMOs, biotechs, and biopharmas focused on advanced therapy manufacturing. Prioritize segments, craft value propositions, develop positioning, and select the most effective channels to reach potential customers. Drive educationled demand by delivering webinars, workshops, usergroup events, and thoughtleadership contentsuch as case studies and technical talksand track reach and engagement to demonstrate growing awareness and qualified interest. Lead integrated, omnichannel campaignswebsite pages, email nurtures, targeted outreach, and accountbased marketing (ABM)and align closely with Commercial and Field Marketing teams to convert interest into discovery calls. Activate ecosystem partnerships (e.g., cross-business-unit and cross-OpCo) to expand reach through joint marketing efforts and conferences. Capture the voice of the customer and drive continuous improvement by using customer insights and data analysis to refine marketing efforts, establishing clear KPIs (awareness, engagement, qualified conversations), and applying Danaher Business System methods to optimize performance
Who you are: Bachelors degree in a relevant field (marketing or business). 5+ years in marketing or product management within life sciences, biopharma, or CDMO Demonstrated product/services launch success (endtoend launch ownership with measurable outcomes). Proven experience owning a portfolio revenue target and driving growth through campaigns and GTM execution. Budget management experience aligned to organizational goals (planning, tracking, optimization).
Travel, Motor Vehicle Record & Physical/Environmental Requirements: It would be a plus if you also possess previous experience in: Experience working within a biopharma, CDMO, or life sciences company with a focus on advanced therapies (e.g., CGT, mRNA) or bioprocessing. Experience collaborating with global colleagues across multiple geographies/time zones. Proficiency with martech/CRM (e.g., campaign automation, pipeline analytics) and ABM strategies (industrystandard tools).
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether its a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. The annual salary range for this role is $120,000-$130,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Companys sole discretion, consistent with the law. Join our winning team today. Together, well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com. Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The U.S. EEO posters are available here. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com.
|
